INC. Business Matchmakers · Personal introductions
Test the market before committing to the next step
INC. Business Matchmakers discusses what you need and explores which personal introduction through our network could fit. You and the specialist then agree directly on the work to be carried out.
Market research is most useful when it answers a decision you actually face. You might be choosing a customer segment, testing a new offer or assessing another region. Tell INC. what you need to learn before committing further time and resources.
Choose the question the research must answer
Separate market size, customer needs and demand for your particular offer. They require different evidence. Define the audience, geography and alternatives you want to understand. Explain what would change your decision, rather than asking only whether an idea is attractive. This gives the researcher a clearer basis for proposing an approach.
Check whose voices are represented
Existing data, interviews, surveys and practical tests each reveal different things. Discuss how participants will be selected and whether they resemble the people who make purchasing decisions. Friendly feedback from your existing network can be useful, but ask how the research will also capture objections, non-buyers and less enthusiastic views.
Turn findings into usable decisions
Agree how findings, limitations and recommendations will be presented. Ask for a distinction between what respondents say, what they do and what the researcher infers. INC. looks for an introduction around your research question. The specialist designs and conducts the research under your agreement, including participant handling and access to the underlying material.
Frequently asked questions
Can a small study still be useful?
Yes, if its purpose and limits are clear. Exploratory interviews can reveal questions worth testing further, without establishing demand across an entire market.
Is customer interest the same as willingness to buy?
Not necessarily. Discuss what evidence would indicate a real buying decision, and how a test can explore that without overinterpreting positive reactions.
What information should I prepare?
Bring your offer, intended customers, existing findings and upcoming decision. Also explain the time available and which market assumptions concern you most.
From your question to a personal introduction
- 01
We clarify what you need
Tell us what you want to achieve, where you are now and your timescale. That gives the search a clear direction.
- 02
We check the right route
We explore the fit within our international network, including the network behind our members. Availability and interest on both sides are part of that check.
- 03
You agree the next steps
INC. prepares the introduction. The specialist discusses the approach, price and delivery directly with you. Guidance from INC. follows your membership arrangements.
Save time searching. Start with your question.
You do not have to build every connection yourself. Tell INC. which expertise you need so we can prepare a suitable personal introduction.
Please do not include confidential files or sensitive personal information here. We will first agree what information is needed.
Go to the membership application form
Explore existing INC. memberships