INC. Business Matchmakers · Personal introductions
Create a logo and visual identity your business can use consistently
INC. Business Matchmakers discusses what you need and explores which personal introduction through our network could fit. You and the specialist then agree directly on the work to be carried out.
A logo should be recognisable wherever your business appears, while the wider visual identity gives your communications a consistent style. You may need a new identity or a clearer system around an existing mark. INC. helps define the design question before exploring an appropriate introduction.
Give the designer a clear business brief
Explain your audience, offer and desired impression, with examples of what already works. List the places the logo will appear: website, social profiles, presentations, clothing, signage or packaging. Discuss small formats, monochrome use and different backgrounds. The design needs to work in ordinary conditions as well as in a polished presentation.
Build a usable identity around the logo
Specify colours, typography, imagery and layout principles. Identify templates your team needs for documents, presentations and social posts, including the software they use. Ask for examples with everyday text and content. Agree how much variation is allowed so colleagues can create new material without losing the shared visual language.
Agree approval, rights and file handover
Set the deliverables, feedback rounds and final decision-maker. Discuss editable source files, export formats, font and image licences and written usage guidance. Trademark checks require appropriate expertise. INC. seeks a relevant specialist after your enquiry. Design, production and any ongoing support are agreed directly with the designer and other required providers.
Frequently asked questions
Can we keep our existing logo?
Yes. Describe what needs improvement. Updating supporting colours, typography or templates may be sufficient when the logo still fits the business.
Which files should we request?
Discuss editable originals, scalable and image exports, colour variants and instructions for your intended uses. Let the designer explain what your team and suppliers need.
Does logo design include printing or signage?
Only when agreed. Separate design, production preparation, manufacture and installation so each provider’s responsibilities and costs are clear.
From your question to a personal introduction
- 01
We clarify what you need
Tell us what you want to achieve, where you are now and your timescale. That gives the search a clear direction.
- 02
We check the right route
We explore the fit within our international network, including the network behind our members. Availability and interest on both sides are part of that check.
- 03
You agree the next steps
INC. prepares the introduction. The specialist discusses the approach, price and delivery directly with you. Guidance from INC. follows your membership arrangements.
Save time searching. Start with your question.
You do not have to build every connection yourself. Tell INC. which expertise you need so we can prepare a suitable personal introduction.
Please do not include confidential files or sensitive personal information here. We will first agree what information is needed.
Go to the membership application form
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